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This Kimberley-based brewery merged with Hanson's in 1930 to form Hardy's and Hanson's, one of the largest breweries in Nottinghamshire. The company was acquired by Greene King in September 2006 and production of the Hardy's and Hanson's brands was switched to Bury St Edmunds. It was in 1832 that Samuel Robinson rented an old bakehouse in Cuckold Alley and established Kimberley’s first commercial brewery. Fourteen years later Stephen Hanson acquired land in Brewery Street and built a rival brewery. Enjoying considerable growth in their business, the Hardy family bought land in Brewery Street in 1861 and erected a modern plant opposite Hanson's. Seven years later the firm acquired their first tied house - the Cricket Player's Arms, which was next to the brewery site. This marked the battle to establish a tied estate to promote further sales and expansion. It was in 1930 that, following secret negotiations, the two rival breweries merged. Apparently, it is not known who first proposed this business deal.
Date: c.1930 Source: Original Beer Label
 

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